Agencia MMLB

Spanish Advertising agency founded in 1971. MMLB is the acronym of the surnames of Marçal Moliné, Miguel Montfort, Joaquín Lorente and Eddy Borsten. THE MMLB MANIFESTO -We believe that the basis of agency advertising activity is a professional exercise, and not a business of buying and selling media. -We believe that the advertiser has the right to receive and the obligation to pay only for the service that he needs and not for the one that the agency believes should be provided equally to all of its clients. -We believe that the size of the budget is not always the appropriate module to measure compensation. The module is the work done: qualitatively and quantitatively. -We believe that creativity should go beyond the pure field of advertising conception and cover the entire area of ​​marketing. -We believe that if the effectiveness of advertising must be measured in terms of communication, the effectiveness of advertising marketing must be measured in terms of consumer behavior. -We believe in personalized work, fully lived by the one who has the responsibility to carry it out. -We believe in the team as an instrument that enhances individual abilities -We believe in research. Not only in research directly applicable to marketing decisions, but also in research capable of contributing to advances in communication techniques. -We believe in the change, on a global scale, from the concept of "agency as a business" to the reality of "agency as a profession."